Parcel delivery company Yodel collected over 22,000 presents donated by listeners to Bauer Radio’s Cash for Kids Appeal before Christmas. The company then delivered them for sorting and distribution to disadvantaged children across England, Northern Ireland and Scotland.
Supermarket Asda supported the appeal by setting up collection points for the donations at 165 stores, from where Yodel collected them. Local social services and other agencies were then able to classify and allocate them according to age and gender.
The Christmas 2011 charity drive, organised by Bauer Radio’s Cash for Kids Charities, broke the previous record set in 2010, distributing more than £5.1 million in funds and gifts for over 200,000 sick and underprivileged children.
Sally Aitchison, Group MD of Bauer Radio’s Cash for Kids, said: "This was one of the biggest Christmas appeals of its kind across the UK last year, so we were absolutely thrilled with the result."
It was the second year that Yodel has been involved in the Appeal and the first that it was the sole delivery partner for the national network.