International real estate company Colliers International has today begun a global social giving campaign, 'Everyone Gives'. Operating in more than 60 countries, the campaign encourages the public to make a small donation to a charity that is important to them, and then to tell five friends, and ask those friends each to tell five more. This can be in person or via social media.
Doug Frye, President and CEO of Colliers International, said: "I think of it as a giving tree. One donation becomes five, five become 25 and 25 can become hundreds. And you can track your giving tree and your friends’ giving trees on the Everyone Gives website."
He added: "This isn’t another one-off charity donation; this is about enabling individuals to engage their personal connections to give more to the charities they are passionate about. So please post, tweet, email and ask the people in your network to support your favourite cause or pick a charity of their own."
Over 700 charities have already registered with Everyone Gives. In the UK these include Cancer Research UK, Asthma UK, The Red Cross and Scope.
According to EveryoneGives, "100% of each donation will go directly to the charity a participant selects".