International animal welfare charity The Brooke has selected direct marketing agency Watson Phillips Norman to manage its acquisition direct marketing programme and new product development. The charity is planning to diversify its fundraising product offering.
The agency won the account following a five-way pitch. It will work on developing a strategic framework for the charity’s key fundraising products in addition to new product development. In so doing it will work alongside TW CAT, which will handle the donor development programme.
Brendon Elliott, head of individual giving at The Brooke, said: “WPN... displayed a deep understanding of our core audience and it delivered a strategy that could be put into place quickly."
This is the third new client win for WPN this month, following winning accounts for Anthony Nolan and ActionAid.