Mary Rose Trust, the charity which protects and displays Henry VIII’s warship the Mary Rose, has appointed direct marketing agency TDA to develop its individual giving and improve its digital fundraising. The aim is to generate regular income for the Trust to sustain its conservation and education work.
To achieve this, TDA has created a ‘Friends of the Mary Rose’ product, and a range of acquisition, welcome and retention materials. The opening at the end of this year of a new, purpose-built museum for the ship in Portsmouth Historic Dockyard means that the charity has a good opportunity to capitalise on renewed public interest in the historic warship.
Jacky Wilson, Joint Head of Fundraising at Mary Rose Trust said: "We take a hands-on approach to learning and invest in exciting ways to make the Mary Rose’s artefacts accessible and interesting whilst preserving them for future generations. It is vital that we generate a good stream of regular income from supporters so we can continue with this work."
David Burrows, Head of Fundraising at TDA, added: "The opening of the new, state-of-the-art museum will create a wonderful opportunity to acquire new supporters,” says “We hope that the Friends programme will give the public the opportunity to support this extraordinary and unique ship."