Macmillan Cancer Support has opened an online greeting card shop enabling supporters and the general public to buy greeting cards for occasions throughout the year. The online platform has been provided at no charge by fundraising company Charity Greetings.
While UK charities raise around £50 million each year through the sales of Christmas cards, according to the UK Greeting Card Association, that only accounts for about a quarter of cards sold throughout the year. Annual greeting card sales in the UK are worth £1.39 billion according to Mintel.
Craig Hartzel, co-founder of Charity Greetings, said: "Selling cards at Christmas is a great way for charities to gain extra funds, but 78% of cards sold in the UK are every day cards... Charities that don't offer cards all year round are missing out on huge sums of money; we’re excited to be able to help Macmillan establish a new revenue stream."
As well as buying charity greetings cards, shoppers are also invited to add a donation to the charity at the online checkout.
John Norton, Head of Sales at Macmillan Cancer Support says: “Greetings cards are a major source of revenue for Macmillan Cancer Support. Whether on the high street or via the Macmillan online shop we have successfully raised funds through the sale of Christmas cards for many years. Our new partner, Charity Greetings, allow us to expand into every day greetings cards, giving our supporters the chance to buy cards supporting Macmillan for their loved ones year-round."
Charity Greetings provides the cards, sets up the online shops and even provides charities with the marketing materials that they need.