EasyJet, "the UK’s largest airline", is joining UNICEF's Change for Good campaign, enabling 55 million airline passengers to donate spare change to the children's charity during flights.
The partnership starts on 2 July 2012 will run across easyJet’s full pan-European network during the peak summer and winter seasons. It will be available to passengers on the airlines’ 200 aircraft on over 600 routes across 30 countries.
Passengers will be invited to drop their spare change into specially designed pouches, which will be handed out by easyJet’s crew during flights.
The partnership will operate for an initial three year period. UNICEF has raised over £53 million so far from its global airline partners in the Change for Good campaign. The charity already works with American Airlines, Quantas and Cathay Pacific.
Video: American Airlines' in-flight video for Change for Good