Haircare brand Vosene is combining Twitter with the attraction of a pop star singing in the shower to help raise funds for NSPCC.
The company is holding a live event on 3 July with Blue's Duncan James in which he will sing personalised songs from a shower.
Fans can follow @VoseneUK and tweet a request including the #VoSing hashtag from Wednesday 20 June until 15.00 on Tuesday 3 July to stand a chance of being personally serenaded.
For every follow and tweet including #VoSing received until 23:59 on 3 July, Vosene will donate £2 to the NSPCC, the company's chosen charity, up to a maximum of £10,000.
Tweets can be for a special occasion, “good luck” messages or simply a "hello". They will be selected at random for James to sing.
NSPCC Head of Corporate Partnerships, Svetlana Kirov, said: "It’s a really fun campaign, and I hope that our supporters and all Duncan James’ fans across the country get tweeting to help Vosene reach their fundraising target!"