Visceral Business is running its Social Charities Index for the second year running, with the aim of finding out how UK charities are managing, using and developing social media, both inside and outside their organisations.
The study is based on an acceptance that social media in charities is about far more than just technology, and is more an issue of organisational culture.
This year Visceral Business, led by Anne McCrossan and Steve Bridger, is making the research process even more collaborative. "If you’re a charity", they have blogged, "we invite you warmly to participate in making this work a uniquely co-created exercise with us, something that the whole sector can benefit from and that individual charities can use to develop their own points of strength and distinction."
They hope that the research will yield "an illuminating set of insights into how charities can develop social connectivity, how they can do things that matter that people want to respond and contribute to, and do what they do better by being social."
The resultant survey will be open for contributions later this year. Meanwhile, thoughts on how the research can best be framed are invited at: