Double Paralympics 2012 gold medallist Hannah Cockroft is supporting a PR and fundraising campaign by Whizz-Kidz which launched this week.
Cockroft received her first sports wheelchair from Whizz-Kidz in 2007. The campaign focuses on what the right wheelchair at the right time can do for a young person’s potential, ambition, and future. She is already a Whizz-Kidz supporter and fronted the charity's ITV Text Santa film list month.
The campaign has secured pro bono support from The Red Brick Road, Getty Images, and JCDecaux, who donated all of the sites hosting the poster.
The ads appear around London, Birmingham, Manchester and Leeds from 28 January for two weeks. They include a text to donate ask: "donate £5 to Whizz-Kidz, simply by texting ‘Fast13 £5’ to 70070".