Ladbrokes donates its staff uniforms for reuse
Howard Lake | 2 February 2013 | News
Betting shop company Ladbrokes has donated 7,500 of its new staff uniform shirts, following a rebranding, to be distributed to charities in Asia, Africa and Eastern Europe.
Rather than dump the clothing, the company donated them via the East London Community Recycling Partnership (ELCRP). The charity will de-tag the shirts to remove logos and name badges and then distribute them. The shirts were collected from 540 Ladbrokes shops throughout East London and the South East.
The not-for-profit ELCRP said that the project had also created employment opportunities, providing jobs to the long term unemployed and people with learning difficulties.
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Ladbrokes has been working with ELCRP on other projects too. In Newham, 17 of its shops are trialling an ELCRP scheme which collects its waste food and paper/cardboard. Compost produced is used directly by the local community in gardens, parks and open spaces. Meanwhile, any profit from the organisation is reinvested or spent improving the local community.
www.elcrp-recycling.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.