Chameleon helps overhaul Breakthrough Breast Cancer's website

Digital charity specialist Chameleon has worked with Breakthrough Breast Cancer to redevelop its website with the aim of enhancing its online fundraising. In particular its work has focused on encouraging deeper engagement with existing supporters and creating relationships with new supporters.

The new site is fully responsive and optimised to run on desktop, tablet and smartphone devices.

Chameleon's work included a content strategy that restructured existing content and developed new content.

Part of Chameleon's work at the early stage of design cncepts involved 'Emotional Response Testing', a technique it uses for eliciting user feedback on creative work.

Jeremy Davis, Client Services Director at Chameleon, explained: "We set out to ensure that Breakthrough Breast Cancer stood out as an outstanding, innovative brand rather than a purely tactical platform. The website now portrays Breakthrough’s objectives and priorities and works as a key strategic tool. We’re thrilled that the insight gleaned from our research has also had organisation-wide, strategic impact."