The second annual Insight in Fundraising Awards last night recognised the best in the use of data insight in fundraising.
The Insight in Fundraising Awards were established last year by the Institute of Fundraising's Insight in Fundraising Special Interest Group (IoF Insight SIG) to reward best practice and innovation in harnessing data and insight to improve fundraising performance in the charity sector. This year’s awards attracted twice as many entries as 2012 and the gala dinner ceremony in London was attended by 200 fundraisers and fundraising analysts.
New insight category to be added to the National Awards
At the ceremony, Janet Snedden, Chair of the IoF Insight SIG and Director of Metametrics, announced a partnership with the Institute of Fundraising's National Awards, "which will serve to promote the use of intelligent data analysis even further across the fundraising sector."
The Institute is adding a new category for its National Awards in recognition of the importance of data-informed insight for fundraising.
This year the shortlist for the The National Award for Best Use of Insight is based on, and drawn from, the Insight in Fundraising Awards and its entries. The National Award shortlist was revealed and the winner will be announced at the IoF’s National Awards 2013 on1 July.
Peter Lewis, Chief Executive of the Institute of Fundraising, commented: "The Insight in Fundraising Awards were introduced by the IoF Insight SIG only last year and we were impressed by the quantity and, more importantly, the quality of the nominations received. In recognition of this and Insight’s fundamental contribution to the sector, we’re very pleased to acknowledge success in this area at the IoF National Awards also."
Winners of Insight in Fundraising Awards 2013
Classic Analysis
RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)
Comic Relief (Identifying Fundraising Hot-spots in SMS Phone Numbers)
RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)
UNICEF UK (Digital Analytics Dashboard)
Full details of the winners were published in a booklet given away on the night and available online as a PDF.
About the IoF Insight in Fundraising SIG
The IoF Insight in Fundraising Special Interest Group (IoF Insight SIG) is open to everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free.
Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a practical and sustainable difference in the sector, running an annual conference, as well as regular seminars and networking events.