Smile Train to raise funds throughout Wimbledon via Twitter hashtag
Howard Lake | 18 June 2013 | News
Smile Train, the largest cleft lip and palate nonprofit, will benefit from publicity and fundraising during the Wimbledon Championships fortnight.
It has been selected as the charity partner to perform the coin toss at the Gentlemen's Singles final. This will be carried out on 7 July by 11-year-old Pinki Sonkar, one of the charity's patients. She was the subject in 2007 of the the Oscar(R) winning documentary short, Smile Pinki.
Travelling from her village in India to attend the event, Pinki will also meet Smile Train supporters during her stay in London.
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To make the most out of Pinki's visit to London, Smile Train is running an outdoor advertising campaign in SW19 and a social media campaign. The charity is encourage the public to show their support by sharing Smile Train's special infographic for the campaign, #SmileyGraph.
Telemarketing services company InfoCision has also offered to donate £10 to Smile Train for every "share or retweet tagged #SmileyGraph" on Twitter during the Championships. It will donate up to $5,000. Additional tweets with the hashtag will simply help generate further publicity for the campaign. The social media activity will of course include channels other than Twitter.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.