Remember a Charity takes its message to 6,000 bus stops

Remember a Charity, the charitable will consortium, has launched a nationwide poster campaign at 6,000 bus shelters.

The posters exhibit its signature light-hearted tongue-in-cheek style and feature facts about death.

"Did you know?" asks one poster. "More people die each year from falling coconuts than sharks". It then points out: "You never know when a coconut might strike, so it’s important to be prepared. After taking care of loved ones, please think about including a gift to charity in your Will."

Other posters address the relative danger of vending machines and kitchen toasters.

The advertising space was provided to Remember a Charity as part of a partnership with Clear Channel.