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Direct marketing
Revised Face-to-Face Code of Fundraising Practice Launched for Public Consultation
Submitted by dianamackie on 13 May, 2008 - 16:36.
The Institute of Fundraising (‘Institute’) invites fundraisers to contribute their comments on the draft Face-to-Face Activity Code of Fundraising Practice that has been launched for public consul
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National Trust to boost digital staff from 3.5 posts to 25
Submitted by howardlake on 13 May, 2008 - 09:42.
The National Trust is to launch a five-year 'e-engagement programme' to reach its 3.5 million members by increasing its dedicated digital staff numbers from 3.5 posts to 25.
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Coming of Age
Submitted by howardlake on 8 May, 2008 - 16:21.
Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they're a group that can't be ignored.
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RSPB's DRTV campaign stresses global role of charity
Submitted by pennystephens on 8 May, 2008 - 12:07.
The RSPB's latest DRTV ad is the start of a 'perception-changing' campaign to communicate the global role the charity undertakes to protect wildlife and habitats worldwide.
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Liveability launches first branded campaign
Submitted by howardlake on 4 May, 2008 - 10:11.
Livability, the new disability charity formed from the merger of the charities John Grooms and the Shaftesbury Society, has launched its first campaign.
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World Vision campaign to attract London sponsors
Submitted by pennystephens on 1 May, 2008 - 18:17.
World Vision has run a two-week regional campaign to attract 2,000 new child sponsors and raise awareness of its overseas work in London.
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Survey launched to find benchmark for face-to-face donor attrition
Submitted by howardlake on 1 May, 2008 - 16:48.
The first survey of donor retention behaviour among charities that have undertaken street or door-to-door 'face-to-face' (F2F) donor recruitment campaigns has been launched.
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What is Fundraising ?
Submitted by irenechambers on 1 May, 2008 - 10:50.
The Institute of Fundraising North West is delighted to introduce a one day taster course on "What is Fundraising?"
Who is it for?
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DMS to help Oxfam improve legacy giving from Baby Boomers
Submitted by howardlake on 30 April, 2008 - 08:54.
Oxfam has commissioned fundraising and direct marketing agency DMS to develop a new legacy programme aimed at delivering higher levels of engagement on legacy giving from the Baby Boomer generation.
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RSPB encourages support through 'moments' with nature online
Submitted by howardlake on 29 April, 2008 - 09:02.
The RSPB is urging potential members to upload their 'moment with nature' in an effort to change perceptions of the charity and raise awareness of its broad remit of caring for wildlife and the enviro
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