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Individual giving

Individual giving, direct marketing, telephone fundraising, regular giving, donor development, stewardship

Espotting supports CTT's online fundraising for The Prince's Trust

Online advertising service Espotting Media has partnered with Charity Technology Trust (CTT) to help drive traffic to The Party in the Park online raffle to raise money for The Prince's Trust.

Amazon Public Relations wins three new clients

Amazon PR has announced three third sector client wins.

Children's charity NCH has appointed the London-based PR agency to work alongside its central press office on media relations activities, with the aim of improving the quality of coverage in selected regions.

Marketing Strategy for Effective Fundraising published

Maple - Marketing Strategy - book cover

The Directory of Social Change has published "Marketing Strategy for Effective Fundraising" by Peter Maple.

This new addition to the fundraising series published by the Directory of Social Change challenges marketeers, and particularly those working in the voluntary sector to learn to be passionate about the causes they espouse and the fundraising activities they pursue.

ARVAC broadcasts subscribers' names and e-mail addresses

Today's data protection faux pas is brought to you by ARVAC, who have just sent their e-mail newsletter complete with the names and e-mail addresses of all their subscribers.

Cats Protection reaches finals of IDM awards

Kitten

Cats Protection is the only charity to have been short-listed for the final round of judging in the 2003 IDM Business Performance Awards.

The charity says that its direct marketing strategy, developed with TDA, is making a "significant impact on business performance." The programme has focused on generating regular giving rather than one-off donations.

Macmillan publishes new welcome booklet for its donors

Macmillan donor booklet

Macmillan Cancer Relief's new donor booklet is designed to illustrate that the charity's work is more than just its famous nurses.

The booklet features the work of a Macmillan Doctor, Radiographer, Benefits Advisor and a Development Co-ordinator for Black and Minority Ethnic Communities, as well as a nurse.

VAT plans for postage criticised

Adding VAT to the cost of stamps will increase the red-tape burden for hundreds of small businesses, charities and individuals across the UK, according to accountants Dean Statham.

NSPCC expands face to face 'private site' campaign

NSPCC face to face stand

The NSPCC is extending its private site version of face to face fundraising at selected shopping centres.

The children's charity says its version of face-to-face fundraising and campaigning is "groundbreaking." It is about to embark on full roll-out following a successful second stage of testing activity.

WellBeing launches ovarian cancer direct marketing campaign

WellBeing, the health research charity for women and babies, will be undertaking a new direct marketing campaign focusing on ovarian cancer.

The campaign will start with inserts focusing on its research into ovarian cancer in a bid to attract new supporters to the charity.

Christian Aid finds South East full of villains

Christian Aid is drawing a 'morality map' of Britain - and while the south east remains riddled with villains, the number of heroes overall has been rapidly on the increase since the beginning of Chri

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