Publishing an email newsletter to supporters can be a major undertaking for some charities, but newsletter editors now need to avoid using some common words and phrases that will trip spam filters and prevent their newsletter getting through. Do you know which words to avoid?
The British Red Cross is the first advertiser to trial a new interactive TV advertising service on Channel 4 which will allow viewers to make a donation while they watch the advert.
Christian Aid's banner advert for Christian Aid Week is listed in Revolution magazine's top 10 new online ad campaigns this week.
The banner ad comes in at number four. The ranking is based on information from Evaliant's Internet AdWatch Daily Alert which lists campaigns by the number and size of sites and creative banners used.
In his column this month Peter Wylie explains how to use your database to find major donors.
Author: Peter Wylie
I had planned to write this month's piece on a different topic. But then I met a young woman (as in early 30's young) at a neighbor's brunch just the other day. Sharp lady. Got her PhD in economics from a prestigious west coast school.
Not all Fortune 500 companies in the USA have registered their brand names.
The USA's top companies, the Fortune 500, have been slow to register their names and brand names as domain names. A US legal firm has found that only 33% of Fortune 500 companies had registered domain names by 1996. Not surprisingly, cybersquatters or unrelated third parties, had registered 14% of their names.
New Media Age magazine has featured two charity adverts in its Ad Watch feature. Christian Aid's banner ad for Christian Aid Week, designed by Thirsty Fish, was placed on key sites such as Beeb.com, Guardian Unlimited, and the 24/7 network.
Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modeling for non-profits, suggests that such a pattern exists.
Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.
The Mozambique appeal has already raised over £3 million.
Last night's TV appeal by Bob Hoskins for the Disasters Emergency Committee's appeal for Mozambique has generated over £3m from 92,000 callers in just five hours. Read Cash pours in for floods appeal at BBC Online.
