Legacies / planned giving

Forty charities and non-profit organisations under the umbrella of Legacy Promotion Ireland (LPI)are launching a national TV advertising campaign.

National Make a Will Month begins tomorrow and runs for the whole of July.

Fundraising consultancy Action Planning has announced Legacy Intelligence, a legacy prospect database designed to help charities in their legacy marketing.

Direct-to-digital marketing agency TDA is working with five leading UK charities on research into new ways to persuade supporters to leave legacies.

A major seminar on legacies will take place in Dublin on the 1st July.

Veterinary charity PDSA is this week encouraging the public and supporters to donate items to its charity shops and complete Gift Aid declaration forms to ensure that the charity maximises the value o

Today's Baby Boomers who are writing wills are more concerned with providing for their children than including charitable bequests. However, they are keen to make such gifts in due course.

Oxfam has commissioned fundraising and direct marketing agency DMS to develop a new legacy programme aimed at delivering higher levels of engagement on legacy giving from the Baby Boomer generation.