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Guide Dogs elicits supporters’ opinions on legacy marketing messages

Published on 31 July 2007, by howardlake
in

The Guide Dogs for the Blind Association is canvassing supporters to seek their views on legacy fundraising whilst prompting them to either leave a legacy themselves or confirm whether they have already included the charity in their Will.

Next week's National Will Week to promote making a will

Published on 26 July 2007, by howardlake
in
Last Will and Testament - photo: Jennifer Marr

National Will Week is a week-long initiative, running from 29 July to 4 August, to promote the benefits of encouraging people to make their Wills.

Legacy marketing group forum switches to Yahoo! Groups

Published on 22 May 2007, by howardlake
in

The Legacy marketing group's discussion forum has switched from Smartgroups.com to Yahoo! Groups.

Oxfam reveals £1 billion life-saving potential of British workers' salaries

Published on 27 April 2007, by howardlake
in

Charity promotes payroll giving so people can give 40 per cent more and save lives through their salaries

Will you leave £5,500 to the government?

Published on 22 September 2006, by howardlake
in

Every year the government rakes in £3.3 billion from inheritance tax, that’s an average of £5,500 for every death in the UK per year.

Burnett Works to develop legacy campaign for Sense

Published on 18 May 2005, by howardlake
in

Full service direct marketing agency Burnett Works has been appointed by deafblindness charity Sense to develop a legacy giving programme.

CFDG gives cautious welcome to new Gift Aid scheme

Published on 3 December 2004, by howardlake
in

The Charity Finance Directors' Group today gave a cautious welcome to the new Gift Aid scheme for admissions fees, announced in the pre-budget report, but expressed disappointment that the scheme had

Campaign's work promoting charity financial products set to continue

Published on 28 April 2004, by howardlake
in

Speaking today at ‘An Interest in Giving’, a seminar – hosted by The Giving Campaign at the Chartered Insurance Institute, Stephen Ainger announced that Charities Aid Foundation (‘CAF’) will

Financial Advisers Give 'Good' Advice

Published on 28 April 2004, by howardlake
in

New NOP World research , commissioned by The Giving Campaign, indicates that one quarter of financial services professionals are now giving advice to clients about the tax implications of their charit

Share Giving – Fundraising's Road to Riches?

Published on 31 March 2004, by howardlake
in

Today, the publication of a new nfpSynergy research report, commissioned by The Giving Campaign, shows that charities are failing to promote Share Giving to donors, despite the fact that, according t

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