A link on the AOL Web site increased traffic to the Mencap Web site by 17% during its Do You Understand? campaign in 2002, demonstrating just how important online partnerships are for charities.
According to Advocacy Online, an online campaign it developed for Oxfam has helped persuade Nestle to drop its law suit against the government of Ethiopia.
The campaign, entitled "$6m question: does Nestle know it's Christmas?", was launched from Oxfam's Make Trade Fair website.
Email marketing service Frontwire has shared details of a case study by a charity client. Toys for Children's integrated email, web, streaming video and direct mail campaign generated a 73% open rate and ensured their fundraising event was a sell-out.
Former US President Bill Clinton will today announce a £6 million donation to the NSPCC, the largest ever gift to the charity, by Mark and Debbie Langford of the Manchester-based Amulet Group.
Charities Aid Foundation (CAF) reports that over 3,300 charities have registered with GiveNow.org, its online giving site run in association with AOL UK and AOL Time Warner Foundation.
It makes sense to take up CAF's offer of a free listing on the site given that it is being promoted to AOL UK's large customer base as its preferred charitable giving Web site.
Encouraging employees to support charity through their payroll delivers real benefits to business, according to a new report commissioned by The Giving
Campaign.
The report, 'The Business of Giving', found that 96% of companies surveyed thought Payroll Giving was something employers should offer and want to see more of their staff taking part in such schemes.
