In his column this month Peter Wylie explains how to use your database to find major donors.
Author: Peter Wylie
I had planned to write this month's piece on a different topic. But then I met a young woman (as in early 30's young) at a neighbor's brunch just the other day. Sharp lady. Got her PhD in economics from a prestigious west coast school.
Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modeling for non-profits, suggests that such a pattern exists.
Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.
TV celebrity Anthea Turner has encouraged charities to get online. Helping to launch free charity ISP Care4free, Anthea said: "charities should utilise the opportunities that the Internet brings as much as possible. I think it would be a big mistake if they don't."
Yahoo! UK and Ireland have followed their free ISP relationship with Oxfam GB by developing a free ISP relationship with NatWest Bank, suggesting that they are not developing a range of affinity deals with other charities. Yahoo! had previously teamed up with booksellers Waterstones to offer a free ISP.