Tangible in Cheltenham has been appointed by The Salvation Army UK and Ireland to build the charity’s legacy income with a new data-led strategy.
Client and agency will work together to acquire pledges from the existing donor base but will also develop a model to identify a pool of new legacy prospects.
“There’s a huge opportunity to create a unique programme for the charity” said Salvation Army’s Legacy Development Manager, Emma Rylance, “and we’re very much looking forward to working with Tangible.”
Leading workshops to develop the proposition that will underpin all of the Army’s legacy marketing will be Tangible’s first job. And it’s one they can’t wait to start, as Nick Thomas, Tangible’s Creative & Planning Partner confirmed. “The team here are extremely excited to be working on new solutions to protect and grow the future of one of the UK’s great charitable movements.”
Over the next few months, Tangible will then deliver an extensive new acquisition, enquirer and supporter marketing programme. With both Emma and Nick seeing charity buy-in as vital to the success of the programme, a strong internal launch will be a priority for this new charity and agency partnership.
About Tangible:
Age UK, Christian Aid, CLIC Sargent, Diabetes UK, Kidney Research UK, Oxfam, The Royal British Legion, Salvation Army, Save the Children Fund, Shelter, Irish Cancer Society
Recent awards: Data Strategy Awards, Cream award, DMA award, IOF award.
Contact: Guy Harris (Guy.Harris@tangible.uk.com) 01242 258700 tangiblefundraising.co.uk
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