Vir2 the UK’s leading specialist dedicated provider of text donation services to charity welcomed the announcement from Everything Everywhere (parent company to T-Mobile UK and Orange) to suspend the charging of administrative fees for donations to charities.
Zero cost donations have been available to major campaigns (like Comic Relief) for some time, but the same rates were not available to smaller appeals. The announcement means that all charities can now get text donation without paying any charges to the major networks.
Virgin Mobile (5.4% market share ) and Three (6.2% market share) will often waive their charges to small charities upon application so there is nothing stopping 100% payout on all networks.
Text donation has huge potential with 91% of the UK adult population having at least one mobile phone and the average UK phone user sending 111 texts a month (Source Ofcom).
“It is a big day for the sector - it is like all of our birthdays have come at once. A big debt is owed to the Charities Aid Foundation and the Institute of Fundraising, Howard Lake and Joe Saxton for carrying on the campaign, but also the MPs, Mark Oaten and Peter Bottomley with whom we first began lobbying Parliament to get the rules changed in 2006," said Roger Craven, CEO of Vir2.