Recruiting new donors in a cost effective and efficient way is the goal of every charity. Direct marketing has proven to be the most effective way to get and hold onto donors. But where do you start? What lists do you use? How many should you buy and what response rate and donation level should you be looking for? Over the last 10 years EDM Media Ltd has helped hundreds of charities recruit quality new donors. Plus we also help some of our clients to generate substantial additional revenues from their donor-base.
There are thousands of mailing lists available to rent but how do you know which ones are right for you? Which ones will give the best response or highest donation? What test cell size will yield statistically relevant results? Our expert team know how to get direct marketing to work for our not-for-profit clients and we can pass on this knowledge to you. We will help you to save money by buying lists which give the best results, arranging swaps with other organisations and negotiating reduced rates and discounts, therefore boosting your ROI. The money you save can be used to recruit more donors!
In the 10 years since EDM started, we have offices in the Netherlands, France, Germany and the UK. Our clients include International Fund for Animal Welfare, Medical Mission International, World Villages for Children, Power International, Cystic Fibrosis, Guideposts Trust, LEPRA and many more. Last year we traded around 25 million names. We work with organisations that only mail one list of 5,000 per year to others who mail hundreds of thousands per month every month. We will tailor-make solutions to fit your requirements but the goal is always to create a mail-plan and campaign which will get you the most donors, with the right donation level in the most effective way. Regardless of the size of your campaign, we will be able to provide you with top-tips and response boosting advice.
Our list management team can help you generate substantial income from your database should you decide to rent it to other organisations. This has been common practice in the United Sates for years but it is only recently that UK charities have allowed their donors to be used in this way. We will work with you to ensure your database does not suffer from donor fatigue or misuse, you will have complete control over who uses your data and when. Our expert team will help and advise along the way to ensure smooth running of the whole operation. We can arrange to host your data and clean and update it at minimal cost and inconvenience to you thus maximising the effectiveness of your donor data. Contact us to discuss if your database could generate extra income for you.
Love to swap but just don't have the time to sort it out? We can help with this too. We organise millions of swaps every year for our clients and we have a network of more than 50 swap partners. Swapping with like-minded organisations is one of the most effective ways to get new donors. Firstly you get access to known charity donors and secondly the fee for doing this is much much lower than for renting a general mailing list, so your ROI is greatly increased. We will maintain the swap balances and do all the administration keeping your workload to the absolute minimum.
Whatever your data needs, EDM Media Limited can help you. For any questions you may have and to find out more, call us now to speak to one of our team on 020 8238 5950, or email Lneville@edmmedia.co.uk [1] Check out our website http://www.edmmedia.co.uk [2]