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Published on UK Fundraising (http://www.fundraising.co.uk)

Higher Level Ask Direct Mail

By Forum_Admin
Created 16/07/2007 - 12:36

Does anyone have any experience that they would like to share regarding higher level asks in a direct mail campaign?

We are considering testing a cold mailing to a targetted list of potentially high value givers. It would be an ask for a one-off gift of over £500.

Additionally, can anyone recommend a freelance copywriter/designer who has experience in cold acquisition for development charities? If they have experience of developing higher value asks, that would be even better.

Thanks


Source URL:
http://www.fundraising.co.uk/node/170293