logo
Published on UK Fundraising (http://www.fundraising.co.uk)

Research on developing trust online

By danielguth
Created 03/03/2008 - 21:56

Dear Community!

As part of my dissertation, I am conducting a survey [1] to gain an understanding of how trust between charities and their stakeholders can be built and developed over the Internet.

The survey [2] is hosted on Surveymonkey and can be found at: http://www.surveymonkey.com/s.aspx?sm=Nygx8cA4g_2f3Hp9HW0UTOnw_3d_3d [3]

I am in the final year of a BA (Hons) Business Management degree at Anglia Ruskin University and have been volunteering for various charities for a few years, most recently for Dhiverse [4].

Based on my research I intend to produce a report for web designers of charitable organisations. This guide will be available to all participating organisations and aims to enable the web designer to understand the dimensions of building and developing trust over the Internet as well as giving them practical tips on which features to implement to foster trust. The guide will be particularly useful for small to medium sized charities and aspires to boost their online fundraising opportunities.

I am aware of the need to treat my findings with the utmost confidentially. No source, individual or organisational, will be identified or comment attributed nor will the information gathered be used for other purposes than for my research project without written permission of the originator. If you require any further information, please do not hesitate to get in touch, either by email: daniel.guth@student.anglia.ac.uk [5] or by phone: 01223 845636, or simply reply to this message. I'll get back to you as soon as possible.

Thank you for your support!

Daniel [6]

About me

My main role as a volunteer of Dhiverse has been to design and develop websites for their respective campaigns. Most notably I designed and developed the Red and Alive World Aids Day website (www.redandalive.org [7]) for which I was also a finalist in the IT4Communities IT Volunteer Awards 2006 [8].

As a student at Anglia Ruskin University [9], I have been active as a student representative and am highly valued by my fellow student colleagues and among the university’s lecturers (you can contact my dissertation supervisor, Tim Froggett, at t.froggett@anglia.ac.uk [10]). I am on course to receive a First Class degree and aim to pursue a career in the Third Sector.


Source URL:
http://www.fundraising.co.uk/forum/2008/03/03/research-developing-trust-online