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donor motivation

Seeing is Believing

Published on 22 December 2010, by simongeorge
in

What is it that best motivates a donor to give to your cause? It could be any one of a number of factors (gratitude, duty, idealism, habit etc), but this week I was reminded of a particularly effective one, which some charities perhaps overlook.

Gratitude is a Key Donor Motivation

Published on 18 October 2010, by simongeorge
in

Reading a history of the WWII occupation of the Channel Islands, I was amazed to discover that in 1945, after liberation from German rule, a Red Cross appeal raised £170,000, an astonishing amount for that time. So what can we learn from this today?

Catch 'em Young!

Published on 21 June 2010, by simongeorge
in

The recent study into donor motivations and behaviour featured earlier this month in the Chronicle of Philanthropy made for interesting – and potentially useful – reading.

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