According to Mashable.com, "UK network provider O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than one million opted
Mobile applications for fundraising fascinate me - and they aren't all the obvious online transaction tools, significant that they are.
Vodafone this week became the first mobile operator in the UK to pass on 100% of all charity donations made via SMS.
UK Fundraising - improving the effectiveness of charity and non-profit fundraisers
