Following last week's blog around how charities could benefit by building closer relationships with their online donors, I've received comments from various charity folks I thought I would share which add to the debate. The Deputy Chief Executive of a volunteering services charity emailed me to ask;
...do charities in receipt of such donations (lucky so-and-so’s) really care about who is sending the money? I suppose giving by text etc is likely to involve relatively small amounts – not insignificant when you add them all up I grant – but only the really big charities with large staff teams have the luxury of relationship-forging with all their smaller donors I would have thought.
And I wondered if charities do think about the donors or just see the events and participants as their 'points of contact'? If your charity has runners in the London marathon, I'll wager you look after them with T-shirts, training help, cheering and support along the course and maybe even a drink and somewhere to sit down after the event. But do you know who actually donated all that money?
