30thIFC

I’m just catching-up on a bit of an email backlog after spending a few days over in Holland at last week’s 30th Annual International Fundraising Congress, and a headline in one email news bulletin happened to catch my eye… “FACEBOOK IS NOT FOR FUNDRAISING, SAYS FACEBOOK EXEC”

That’s pretty eyecatching – so, naturally, I read on.

In short the article was a summary of the Convention session given by Elmer Sotto, Facebook Canada’s ‘Head of Growth’ – which happens to be one of the sessions I attended. However, I certainly didn’t come away from Elmer's presentation with the message that “Facebook is not for fundraising”.

So why did the author think this was the key take-out? I suspect it has to do with a lack of understanding as to the power of Facebook as a Consideration Building Mechanism as well as the need for fundraisers to think afresh about the actual Giving Mechanisms that we offer Facebookers who come across our cause on the site...

Click here to read on at givinginadigitalworld.org

Time to catch up on some of the information being shared at the 30th International Fundraising Congress in Holland.

Here is the Resource Alliance's promotional video for this year's event:

While there are over 900 fundraisers travelling to the 30th International Fundraising Congress in Holland, there are plenty more who aren't going or can't go.