Children's charity NSPCC has appointed fundraising communications specialists The Good Agency to improve and reinvigorate their donor engagement and loyalty activity.
The NSPCC's annual Letter from Santa campaign raised £1.82 million, including Gift Aid, at the end of 2012. This is an increase from the £1.7 million it raised in 2011.
A spontaneous campaign last week on Facebook has resulted in the NSPCC gaining 50,000 new Facebook supporters and around £100,000 in donations in just 48 hours.
In case if you are wondering why some of your friends change their Facebook profile photos (while getting used to the new profile pages in the meantime;)) to their favorite cartoon characters, here is
