The number of charities advertising on trains in and out of London has increased so much that the company that places them is to restrict charity ads to a maximum of 20% of adverts at any one time.
Public transport operator FirstGroup is donating more than £225,000 worth of advertising space on up to 7,500 buses throughout the UK to Macmillan Cancer Support for the charity's new
CARE International's lendwithcare.org site is being advertised on TV for the first time. The advert will run for a test period of ten days on a limited number of daytime channels.