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Ken Burnett

This time, on to the Summit!

Cader Idris - photo: benefit of hindsight on Flickr.com. Spot the heart shape?

When I was 18 my employer sent me on an Outward Bound course to Aberdovey, in Wales, in winter. It sorted me out; made a man of me. I loved every minute of it.

The Fundraising Academy for CEOs and Trustees

Event Details -

The Fundraising Academy for CEOs and Trustees
  • Date: 17 September, 2012 - 09:00 - 18 September, 2012 - 17:00
  • Venue: The Caledonian Club, London
  • Fee: GBP 995 +VAT

'I learned a huge amount from Alan, Giles and Ken. It was, truly, a turning point for me, and I have been able to be much a more effective trustee as a result of the course.

Further Information -

I Wish I'd Thought Of That

Event Details -

I Wish I'd Thought Of That
  • Date: 31 May, 2012 - 13:30 - 17:30
  • Venue: Bishopsgate Institute, 230 Bishopsgate, London EC2M 4QH
  • Fee: GBP £25/£50

22 well known fundraising professionals each talk about an innovative idea that they felt changed the face of the industry.

Further Information -

Why I love complaints

I love the coverage generated by Ken Burnett's comments at the Institute of Fundraising Conference about how we should be generating more complaints!

The point is not, of course, to generate complaints for the sake of it. The point is that our marketing, campaigning and fundraising messages need to be sufficiently challenging, compelling and, when appropriate, hard-hitting to attract the attention of the people they're aimed at! And more often than not they aren't. Check out a few of the masterclasses on the SOFII website and you'll see that the seminal campaigns did not usually mince their words.

Tip Of The Month? Perhaps if it was September 2006...

While I don't think it is my usual nature to point the finger at other organisations involved in fundraising, I must confess that I have reached the end of my tether with Euro DM's "First Monday" e-ne

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