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Adrian Sargeant

What Ostriches, Pliny The Elder and Einstein have to do with Donor Retention...

Ostrich effect in fundraising


In terms of financial behaviour, the ostrich effect is the avoidance of apparently risky financial situations by pretending they do not exist.

Tip Of The Month? Perhaps if it was September 2006...

While I don't think it is my usual nature to point the finger at other organisations involved in fundraising, I must confess that I have reached the end of my tether with Euro DM's "First Monday" e-ne

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