Dear Trustees and Executives
The Sunday Times this week published its list of the top 100 third sector places to work, 76 of which were charities. Whilst the authors wouldn't pretend that the findings are representative of every single charity in the UK, they might help us (I am a Trustee too) as a collective of leaders to think about the factors which make our organisations positive places to work. It seems that there are still significant differences between the commercial and not for profit sectors in terms of what motivates people to work there (no kidding) so I recommend we start focusing on these:
- Charity staff value highly the opportunity to give something back. Perhaps we can make the results of their contributions more specific and more obvious? I'm thinking internal communications, appraisals and reviews... simple and sincere thanks?
- The vast majority believe their organisation makes a positive difference to the world - surely something that we should reinforce with evidence and beneficiary stories wherever relevant to ensure staff stay engaged with the cause.
