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fundraising copy

Inspired copywriting

A charity copywriter, editor and communicator that I respect and admire, Gideon Burrows, is starting a new adventure away from his business, ngo.media.  I think his ideas and approach will be missed and I wanted to share one of the things he shared about how to find inspiration for great copy, that has stuck with me for several years.

Small print and mismanaging expectations

Free kittens - sign

On returning from a lovely holiday in France this week, I’ve spent time catching up on news, emails and generally chasing down what I missed whilst away.

The headline which caught my eye concerned the launch of BT’s new online giving service, myDonate, because it touched a nerve that’s been exposed a fair bit over the last several weeks. Simply put, too much communication from all sorts of sources over-promises and under-delivers. The major splash across pages reporting the BT story was something like “BT enters online fundraising market with fee-free offer to rival JustGiving and Virgin Money”. But it isn’t free, is it.

Charities still pay credit card fees (albeit at reduced rates). On checking my insurance cover for a recent claim I found out that a clause buried deep in the small print and not mentioned during the sales process, meant that I was not covered for what I perceived to be legitimate and accidental damage to my property.

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