The plenary presentation from Damian O'Broin of Ask Direct at the Institute of Fundraising Northern Ireland Conference on 8 November 2012.
Save the Children has grown its annual restricted capital appeal into a very successful integrated campaign - No Child Born to Die.
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience.
March 2011 presentation explaining how Facebook was used to generate regular monthly donors.
UK Fundraising - improving the effectiveness of charity and non-profit fundraisers
