If you want major donors to keep giving to you, then make sure you thank them promptly and appropriately - and show a bit of empathy.
Telephone fundraising company Pell & Bales has said a public thank you to five remarkable staff who have been working with them for ten years or more.
Send A Cow have produced a whole campaign based on saying thank you. Thank you to donors, thank you to volunteers.
On holiday in York this summer I was pleased and surprised to come across a 114 year old version of the donor recognition wall.
Prospect research specialists Factary have looked at the wide difference in thanking practice across five UK nonprofit sectors, based on data in its Factary Phi online database of donors and supporter
UK Fundraising - improving the effectiveness of charity and non-profit fundraisers