National Convention

I followed the Institute of Fundraising National Convention’s twitter stream with interest last week and was, like many of my friends and colleagues in the sector, amazed at just how many times certain words, phrases or ideas came to the fore.

Lucy Gowar’s latest blog sums it up nicely around the use of the word innovation every other sentence!

I love the coverage generated by Ken Burnett's comments at the Institute of Fundraising Conference about how we should be generating more complaints!

The point is not, of course, to generate complaints for the sake of it. The point is that our marketing, campaigning and fundraising messages need to be sufficiently challenging, compelling and, when appropriate, hard-hitting to attract the attention of the people they're aimed at! And more often than not they aren't. Check out a few of the masterclasses on the SOFII website and you'll see that the seminal campaigns did not usually mince their words.

Increasingly social media becomes crucial element of event coverage. So how do we make the most of the events we are attending?