Any regular readers will know how I often lament the lack of great marketing and fundraising ideas making it to fruition. All too often, decisions are made to bin new ideas because there is no proven track record of success or because it’s simply ‘different to the way things are always done around here...’
This week, I’ve had my faith restored by two approaches to fundraising that in one case is working and in the other, I hope works. But both are trying something different to stand out from the plethora of charity messages we all receive at this time of the year.
