fundraising message

A charity copywriter, editor and communicator that I respect and admire, Gideon Burrows, is starting a new adventure away from his business, ngo.media.  I think his ideas and approach will be missed and I wanted to share one of the things he shared about how to find inspiration for great copy, that has stuck with me for several years.

What a week of message contradictions we've noted at Bottom Line Ideas...

First there was research from Charities Aid Foundation (CAF) which showed Britain to be the fifth most charitable country in the world (up from eighth last year apparently). The same research also reported that nearly 80% of us give regularly to charity, second only to the Thais. Then we saw the British Government veto any further support to the IMF in support of specific Euro-zone bailouts - our European cousins perhaps not feeling our generosity quite so much.