Do you want to know how to easily write the ideal case study? So would I.
Unfortunately, in my experience there are too many variables for it to be ‘quick and easy’.
I’m not going to name names here but in the last fortnight, in the process of helping charity clients to write case studies I’ve come across many articles, e-books and blogs that all suggest a magic formula to what should be included in a good case study.
To be fair, lots of what I found makes sense in that they should be succinct wherever possible, outcomes-focused and in today’s multi-media world should contain images and even video links to show your work or outcomes in action.
I found some particularly sound advice over at ngo media - if you appreciate an experienced view overlaid with common sense, this is a good place to start.
But here’s why I disagree with those who purport to having THE formula for a great case study – and it’s really obvious if you think about it...
Not all audiences want to see, hear or know the same things about us or our work.
