fundraising campaign

Forget Nike and Lance Armstrong; that was and continues to be just about the huge sums of money involved.  What about when ethical or charity brands align themselves with causes for perhaps the best of intentions but circumstances evolve in an undesirable way?

Here's the final instalment of the 12 tips of Christmas series we've been doing with Craig Linton the Fundraising Detective - click on the links for part 1, part 2 and part 3. I hope the tips have given you some food for thought. We'd love to hear your feedback...

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Tip 10: Personalise as much as possible – though make sure it’s cost effective!

One of my colleagues asked me the other day why I bothered writing a personal message in each of the Christmas cards I was sending to donors. She wanted to know “Why don’t you just sign them?”

Here’s the third instalment of our 12 tips of Christmas for fundraisers and charity marketing folks.  Lovingly deliberated over and shared by Kevin Baughen of Bottom Line Ideas and the Fundraising Detective, Craig Linton.

7.  Brands don’t belong to the marketing or communications teams!

After a little break for holidays and delivering some groovy client projects we’re off on a bit of a tangent with this blog.  Sort of. I’ve had occasion to think about what we do at Bottom Line Ideas and why we do it.  The magic ingredients of fundraising people features made me think about why we still ‘bother’ when things don’t always go our way.