Possibly every reader of this blog works for, supports or is involved with an incredible cause doing exceptional things. But all of us at one time or another have struggled to the get the media onside to help us tell what we know are truly powerful and engaging stories.
There are lots of resources dedicated to helping us write better press releases and leveraging social networks but I’d like to share a slightly different view; one that accepts the media machine has an agenda, objectives and targets to meet just like the rest of us. Therefore, isn’t it prudent to perhaps accept that this is the case and try to leverage the situation to ensure our stories are the ones that get shared?
