This week’s blog is dedicated to a small group of charities who are trying different things to raise awareness and money. We’ve talked a lot on these pages about the lack of a ‘success guarantee’ when trying something new but I find myself appreciating these three initiatives for the same reasons:
I'm loving the St John's Ambulance First Aid campaign for exactly that reason. Using shock tactics for the sake of it or being controversial just to get a reaction aren't the most successful ways to endear audiences to our cause but confounding expectations is something different altogether.
