charity campaigns

Put together by Craig Linton, the Fundraising Detective, here are the next few tips in our 12 Tips of christmas feature (you can read the first three tips here, in case you missed them):

 4. Review your processes to make sure they are donor focussed

In the words of Ant watching Susan Boyle's performance on Britain's Got Talent;

You didn't expect that did you, no?

I'm loving the St John's Ambulance First Aid campaign for exactly that reason.  Using shock tactics for the sake of it or being controversial just to get a reaction aren't the most successful ways to endear audiences to our cause but confounding expectations is something different altogether.