fundraising detective

Here's the final instalment of the 12 tips of Christmas series we've been doing with Craig Linton the Fundraising Detective - click on the links for part 1, part 2 and part 3. I hope the tips have given you some food for thought. We'd love to hear your feedback...

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Tip 10: Personalise as much as possible – though make sure it’s cost effective!

One of my colleagues asked me the other day why I bothered writing a personal message in each of the Christmas cards I was sending to donors. She wanted to know “Why don’t you just sign them?”

Here’s the third instalment of our 12 tips of Christmas for fundraisers and charity marketing folks.  Lovingly deliberated over and shared by Kevin Baughen of Bottom Line Ideas and the Fundraising Detective, Craig Linton.

7.  Brands don’t belong to the marketing or communications teams!

Put together by Craig Linton, the Fundraising Detective, here are the next few tips in our 12 Tips of christmas feature (you can read the first three tips here, in case you missed them):

 4. Review your processes to make sure they are donor focussed

Kevin Baughen and Craig Linton

In the run up to Christmas, we’ve decided to put our heads together with Craig Linton, The Fundraising Detective to work through some of the examples of various charity and fundraising communications we’ve seen recently and try to share the 12 tips we think they’ve taught us.