charity brand

Forget Nike and Lance Armstrong; that was and continues to be just about the huge sums of money involved.  What about when ethical or charity brands align themselves with causes for perhaps the best of intentions but circumstances evolve in an undesirable way?

Here’s the third instalment of our 12 tips of Christmas for fundraisers and charity marketing folks.  Lovingly deliberated over and shared by Kevin Baughen of Bottom Line Ideas and the Fundraising Detective, Craig Linton.

7.  Brands don’t belong to the marketing or communications teams!