In the last week there have been lots of conversations around why branding is potentially pointless for charities and can be a total waste of hard-earned money.
Well, I’m here to (loosely) use maths and logic, the core tools of good fundraisers, to suggest why this need not be the case.
Firstly, here’s a truism I think we can all agree on:
-
Unfocused, generic brand advertising ≠ guaranteed success for a charity’s specific activities
