It's an old and often-debated question and the answer varies depending on what kind of organisation is doing the asking and the target audience's wants and needs.
For several months I have been talking with charities (and anyone who cared to listen) about the concept of brand credibility. Historically we got hung up on raising brand awareness as the key catalyst to successful campaigning and fundraising. But credibility is different.
The Big Lottery Fund has announced grants totalling nearly £31 million from from the Young People’s Fund 2 (YPF2) National Grants programme to fifteen national projects that are run by and for youn
We need to "intertwine living and giving" and have to make giving as exciting as all the other choices people have to make in their lives according to Joe Saxton of nfpSynergy.
Research by nonprofit sector think-tank and research consultancy nfpSynergy has found that the British public believes that charities typically spend 35% on fundraising and 40% on administration.
The online questionnaire for Virtual Promise is now open. Since 2000 this excellent research project by nfpsynergy.net has worked to provide an insight into the use of the Internet by UK charities.
Today, the publication of a new nfpSynergy research report, commissioned by The Giving Campaign, shows that charities are failing to promote Share Giving to donors, despite the fact that, according t
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